Who we are

Four decades of transformation, brought to the clubs that shaped us.

FTC is a family-owned firm whose founders spent their careers modernising multiple industries across the globe, and saw the same opportunity sitting quietly in the country clubs and resorts they loved.

The best clubs in Britain deserve the same calibre of strategic thinking that global financial institutions pay millions for.

We started FTC after noticing the same pattern again and again: exceptional clubs, decades in the making, quietly falling behind on the things that now decide whether a member renews, a family joins, or an investor takes notice.

It wasn't a lack of care. It was a lack of the tools, discipline and outside perspective that other industries had already been forced to build. Banking and insurance modernised because they had no choice — regulation, competition and customer expectation left no room to stand still. Hospitality hasn't faced that same pressure, yet.

We bring that same discipline in, on the club's own terms: no wholesale reinvention, no chain-store sameness, just the parts of the playbook that make a genuine difference — applied by people who understand why a club's character is the thing worth protecting in the first place.

Founded by two people who've done this before

Different disciplines, the same instinct for turning legacy operations into something sharper — without losing what made them work.

Pankaj Khullar

Capital & investment origination

A career in commercial partnerships and venture deal execution, sourcing and structuring early-stage opportunities across fintech, climate and consumer sectors. At FTC, Pankaj leads client partnerships, delivering on the promises made, and enables the capital side: preparing clubs for investment conversations and connecting the strongest of them to the right partners.

Lakshika Khullar

Strategy & club-facing diagnostics

Two decades in product, data and commercial leadership across multiple companies, building the digital and AI capability that modernised how those businesses serve their customers. At FTC, Lakshika leads the club diagnostic work: understanding where a club's member experience and commercial model are falling behind, and what to fix first. She also leads and delivers the ROI aligned to business outcomes.

How we work

A handful of principles that shape every engagement, whatever shape it takes.

Discreet by default

Club business is personal business. Every diagnostic, conversation and introduction is handled in confidence, on the club's terms.

Character over conformity

We're not here to make every club look the same. The goal is always to sharpen what already makes a club distinctive, not replace it.

Evidence before advice

Every recommendation starts with a genuine diagnostic — data, member behaviour, and a clear-eyed look at where the club stands today.

Right-sized, not enterprise-sized

The tools and technology we bring are adapted for a club's scale and budget, not scaled-down versions of enterprise software.